Alistair Henning | AI Marketing Strategist

From the Frontlines of AI Marketing

Deep dives into AI marketing strategy, real B2B case studies, and tactical insights for Vancouver leaders.

When 'Canadian-Centred AI' Isn't Canadian Enough: What Ottawa's Consultation Fiasco Teaches Marketing Leaders

When 'Canadian-Centred AI' Isn't Canadian Enough: What Ottawa's Consultation Fiasco Teaches Marketing Leaders

Ottawa's AI consultation used 4 LLMs to process 11,300+ public submissions with minimal transparency. Three governance lessons every B2B marketing leader needs now.

πŸ“– 14 min readπŸ“… February 18, 2026
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Agentic AI is the New Media Planner: What B2B CMOs Need to Know Right Now

Agentic AI is the New Media Planner: What B2B CMOs Need to Know Right Now

Agentic AI is rewriting programmatic buying at CES 2026. What B2B teams need to know now to prepare: data requirements, governance guardrails, and when (and when NOT) to pilot autonomous ad systems.

πŸ“– 10 min readπŸ“… February 25, 2026
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AI in Canada Is Different: A Risk-First Roadmap for Marketing Leaders

AI in Canada Is Different: A Risk-First Roadmap for Marketing Leaders

AI adoption in Canada is different than the US. Here's why risk-first thinking isn't cautionβ€”it's competitive advantage. A practical roadmap for B2B leaders.

πŸ“– 12 min readπŸ“… January 26, 2026
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From Prompts to Pipeline: How Context, Agents, and ROI Will Rewrite B2B Marketing in 2026

From Prompts to Pipeline: How Context, Agents, and ROI Will Rewrite B2B Marketing in 2026

Context windows and AI agents are rewriting B2B marketing in 2026. Here's what's changing, how to assess readiness, and the 6-month roadmap for B2B SaaS teams.

πŸ“– 9 min readπŸ“… January 10, 2026
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2025: The Year AI Came of Ageβ€”and What Vancouver Leaders Need to Do About It

2025: The Year AI Came of Ageβ€”and What Vancouver Leaders Need to Do About It

2025 was the year AI stopped being a novelty and became a necessity. Learn how one Vancouver agency went from 'ChatGPT chaos' to 3x productivity in 90 daysβ€”and why the barrier to AI advantage isn't access to tools anymore, it's clarity on strategy.

πŸ“– 12 min readπŸ“… December 22, 2025
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The Hidden Cost of Manual Marketing: Why Vancouver B2B Companies Are Losing $50K+ Annually

The Hidden Cost of Manual Marketing: Why Vancouver B2B Companies Are Losing $50K+ Annually

If you walked into your finance department and saw them calculating payroll on an abacus, you'd fire someone. Yet, in 2026, most Vancouver B2B marketing teams...

πŸ“– 6 min readπŸ“… December 22, 2025
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5 AI Marketing Mistakes That Are Killing Your Growth (And How to Avoid Them)

5 AI Marketing Mistakes That Are Killing Your Growth (And How to Avoid Them)

AI adoption in Vancouver has moved from curiosity to chaos. In my consulting work with local B2B leaders, I see the same five mistakes repeated constantly...

πŸ“– 8 min readπŸ“… December 22, 2025
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