Fractional AI Marketing Director: Your AI Roadmap, Owned and Executed
Most teams have the insight but lack the bandwidth. A Fractional AI Director works 4–8 hours per week to own your AI strategy, build your stack, run pilots, and report to your CMO or CEO.
What You Get
Strategy & Roadmap Ownership
- Define AI priorities, sequencing, and success metrics
- Present updates to leadership monthly
Pilot Execution
- Run 2–3 AI pilots per quarter (lead scoring, content generation, etc.)
- Measure, iterate, scale what works
Governance & Compliance
- Build PIPEDA-compliant data handling processes
- Document decisions, audit trails, kill switches
Stack Integration
- Work with your martech vendors to integrate AI tools
- Train your team on new workflows
This Is Right For You If...
- You're a B2B SaaS company, agency, or professional services firm (10–100 people)
- You have AI budget but no one to own execution
- Your CMO or VP Marketing needs a trusted partner, not another full-time hire
- You want someone who understands Canadian privacy law and risk-first governance
- You're ready to pilot AI in production (not just talk about it)
The Model
Engagement
4–8 hours per week (flexible, typically 2 half-days or 1 full day)
Duration
3-month minimum, rolling monthly thereafter
Reporting
Weekly async updates + monthly strategy sync with CMO/CEO
Deliverables
Roadmap, pilot results, governance docs, team training
Investment
4 hours/week
$3,000–$4,000 CAD/month
Ideal for focused strategy and pilot execution
8 hours/week
$5,500–$7,000 CAD/month
Full ownership of strategy, execution, and governance
Includes:
- Strategy & roadmap
- Pilot execution
- Governance & compliance
- Monthly reporting
- Team training
- 3-month minimum commitment
Why Fractional vs. Full-Time?
vs. Full-Time Hire
Fractional:
$4K–$7K/month, start in 2 weeks, no overhead
Full-time:
$120K+ salary + benefits, 3–6 month hiring process
vs. Agency
Fractional:
Embedded in your team, owns outcomes, builds internal capability
Agency:
External, project-based, doesn't transfer knowledge
vs. Consultant
Fractional:
Ongoing execution partner, accountable for results
Consultant:
Delivers a deck, leaves you to execute alone
Let's Talk
In a quick 15-minute call, we'll discuss your AI priorities, assess fit, and outline how a Fractional AI Director engagement could work for your team.
Frequently Asked Questions
How does the initial consultation work?
It's a quick 15-minute call where we understand your current AI maturity, budget, and priorities—then discuss if a Fractional AI Director engagement is the right fit. No pressure, no sales pitch.
How quickly can we start?
Usually 2 weeks from signed agreement
Do you work on-site or remote?
Primarily remote, with occasional on-site if Vancouver-based
What if we need more than 8 hours/week?
We can scale to 12–16 hours if needed
Can we pause or stop after 3 months?
Yes, rolling monthly after initial 3-month commitment